4 Keys to A Successful Radio Ad Campaign

What does it take to execute a successful radio advertising campaign?

Precision.

There are four key elements that need to align in order for a campaign to be as successful as it can be. Often times, one or more of these key elements are overlooked or cut back to “save money”… resulting in less than desirable outcomes. These are the key questions that we always ask ourselves when building a radio campaign for our clients.

It the radio ad going to air on the right stations?

Simply put, does the majority of the audience that listens to this radio station match the audience is likely to use the product or service being advertised? If not, we need to find the right one!

Will the radio commercial play at the right times?

This is a tricky one. You would be inclined to think that the commercial MUST air in prime time order to be effective. While prime time is the perfect place for most commercials, it needs to get a certain level of airplay in order to be successful (see step 3 below). If a budget supports a prime time airplay strategy, we take it. If not, off-prime can be very effective in many situations as most radio stations still hold large audiences in these hours. Depending on the budget, prime time or off-peak times can both be very effective.

Will the radio advertisement air enough?

People need to hear commercial frequently in order to take action. I don’t care what you’re selling or how “direct response” you think your commercial is. Frequency is key. Get your commercial in front of the right audience frequently enough with a compelling message and you will be gold. How much airing of a radio ad is considered “enough”? It all depends what kind of response rate you’re going for. If you’re wanting the phones to ring every hour of every day, you will need to air the commercial that frequently. If you’re going for general awareness and to attract people to a website or physical location, several times a day can be sufficient.

Is your message on target?

This is often the most overlooked step, and one of the most important. This is not the area you want to try to save a buck on. Having a commercial created professionally can make or break your radio campaign. The message needs to be compelling, on target and sound good. Most radio stations offer “free” production (often seen by an unsuspecting business owner as a great way to save a buck). Nothing could be further than the truth. When production is “free”, what you often times get is a commercial written by an intern and voiced by what ever “disc jockey” happens to be available at the time. They are slapped together without much thought or effort. Not exactly a recipe for success. This is why we only use professional writers and voice over talent when creating the commercials our clients request. Spending a couple hundred dollars on professional production could be the difference between thousands of dollars in profit or loss on your marketing campaign.

CALLDIRECT

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Does Radio Advertising Work?

If you’ve never advertised on the radio before, it can be a bit intimidating. The first question most people ask is “does radio advertising work?”.

My answer is commonly “when used as directed, yes”.

Anything can be used incorrectly and produce unintended results. However, in most cases when direction is followed the results can be stunning.

does radio advertising workMany of my clients look at me as the “Doctor” of their advertising dilemmas. They come to me and describe a symptom or problem, and I help them create a solution to these ailments.

The equation to a successful radio campaign is quite simple. Air frequently to the same group of people and offer up a message that resonates with their needs and desires.

Let’s examine that for a moment.

“The same group of people”

This doesn’t always necessarily need to be massive group. The bigger… the better… IF you can reach that “bigger” group frequently enough. However “biggest” it is not a requirement to have a successful campaign. We need to identify what group or station you can afford to advertise on frequently and what time windows. If you are advertising to a medium or even small group of people on a frequent basis and your message resonates with them it can be incredibly profitable.

“Offer up a message that resonates with their needs and desires”.

This is another area of confusion and worry for most clients who have never done radio. What’s going to stick in their minds? What kind of offer is needed to get the audience to take action? Through some simple question and answers, we can help you identify the solutions to these issues. Then we can help you craft a commercial that has a very good chance of doing what it’s intended to do: bring in business.

If you need help creating an effective radio campaign or commercial to air in that radio campaign please contact me to the form below. I would be honored to help.

 

CALLDIRECT

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Making A Radio Commercial

Every day I am challenged with creating fresh and innovative marketing ideas for sometimes stagnant and stale brands.

Often times these companies will come to me asking for fresh ideas to “increase sales” after years of pounding the same redundant message in the consumer’s ear. Sometimes the brand in question is nearing the territory of the “walking dead”. Is there hope for these companies?

Yes.

With some retooling and fresh ideas, you would be amazed at how consumer perceptions can be changed.

Here are some of the key things I think about when working on new radio commercials for brands that need “massive reconstructive surgery”.

Radio Ads With A Strong Start

If the brand has been suffering from stale radio commercials, the consumer is going to tune out the moment they feel they are being pitched “the same damn thing” again. The beginning of the message needs to be reevaluated, rethought out and reinvented. If we are able to create an entry point that is enticing to the listener, it is the first step to re-engaging their attention. This is often done in the first 5 to 10 seconds of any radio commercial.

Dumping The Cliché

So many commercials are overrun with cliché terms that mean little to nothing to the average consumer. We need to strike these from the vocabulary of our clients sales pitches and replace them with statements that actually mean something to the consumer. Sometimes this is one of the most difficult things for a business owner to let go of.

I can’t tell you the amount of times I’ve talked to a business owner who had a “death grip” on terms like “best customer service”, “variety”, “selection” or any other bullshit term that while “may be true”, does nothing to make their image stronger or stand out.

Professional Radio Production

Cutting a corner on your radio production to save a few dollars could end up in the loss of thousands due to wasted airtime with a poor message.  You will have to pay good radio production, if you want it done right.

Period.

I know, I know… “But the radio station will produce it for free”.

The reality of “free” in-house radio production these days consists of commercials written by a salesperson or intern, and then read by whatever “DJ was available”. This same DJ is likely on every other commercial including your competitors. Radio station talent resources are thin, and the advertiser who relies on in-house radio production suffers. I’ve seen it all, and it is RARELY good.

At Best Radio Ads we only use professional voices, writers and producers. Professional production will run you $300 to $400 for a great sounding commercial that will truly make an impact. If you’re going to invest in radio airtime, don’t you want to be sure your message is on target? That’s what professional radio production does. Feel free to contact me direct for a quote here, Or simply fill out the form below.

CALLDIRECT

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Who Creates Highly Effective Radio Commercials?

A good radio commercial is often the spark that ignites intense success for virtually any business. That radio commercial better be effective though! Considering that if the radio ad is not good enough, the explosion of success will never come about. Who creates highly effective radio commercials?

We do: The team at Best Radio Ads!

Why not merely have the radio station construct one “for free or super cheap”? So your message stands apart!

Radio stations are limited to the four or five DJ’s voices which have been use on 90% of the other commercials not to mention in many cases make use of sales people as “writers” (who are not qualified to formulate a quality radio commercial).

By using the services of an outside organization like Best Radio Ads to write, develop and record your radio commercial you will end up developing a piece of audio that really makes an impact! Carefully written, appropriately produced and skillfully voiced. To put it in perspective, it is the distinction between lousy junk food and a superb gourmet feast. Each are food – just one will be remembered and spoke of for several weeks and many months to come.

Our team of experienced radio commercial writers, producers and voices really know what gets results in relation to developing a quality radio commercial! Your message will not only get noticed, it would in all likelihood push more consumers to your business as a result of its powerful design and audio. Employ our working experience to your advantage!

Having Best Radio Ads produce an incredible sounding radio advertisement is extremely economical! An effective radio advertisement will be as low as $225 while picked up as a part of a production package deal!

These are premium quality adverts that are designed to blow your competitors away and bring more customers to you!

Have a listen to the caliber of our examples on our web site, then give us a telephone call and learn how easy it can be to improve the sound of your radio marketing campaign and pull in more customers!

Contact us direct at (231)468-9972 Now!
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Who Produces Effective Radio Ads?

A quality radio advertisement might be the spark that ignites intense success for any business. That radio commercial better be great though! Seeing as if the radio ad is not good enough, the explosion of growth will never come about.

Who produces effective radio ads?

Best Radio Ads does – of course!

Why not merely have the radio station build one “for nothing”? So your message sticks out!

Radio stations are restricted to the two or three DJ’s voices which are currently on 80% of the other ads; not to mention they often time use sales people as “writers” (who not qualified to craft a strong radio advertisement).

By making use of an outside business like Best Radio Ads to write, develop and record your radio commercial you are going to be ordering a piece of audio that truly makes an impact! Professionally written, appropriately produced as well as professionally voiced. To place it in context, it’s the difference between horrible junk food and an exquisite gourmet meal. Both are food – only one will likely to be appreciated and talked about for weeks and months to come.

Our staff of premier radio commercial writers, producers and voices know what is successful in relation to building a powerful radio commercial!

Your message will not simply stick out, it will likely steer a lot more customers to your organization because of its effective design and audio. Employ our working experience to your own advantage!

Having Best Radio Ads formulate a powerful sounding radio commercial is absolutely economical! An effective radio commercial could be as inexpensive as $225 once paid for as a part of a production bundle!

These are top of the line adverts that are designed to blow your competitors away and bring additional consumers to you!

Take a listen to the caliber of our free samples on our website, then give us a call and learn how effortless it will be to update the audio of your radio ad campaign and generate more customers!

Contact us direct at (231)468-9972 Today!
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Who Can Make Successful Radio Commercials?

A top notch radio advertisement can become the spark that lights enormous growth for just about any company. That radio commercial better be very good though! Due to the fact that if the radio ad is not good enough, the explosion of production will never occur. Who can make successful radio commercials? We can!!!

Why not just have the radio station help make one “for free”? So your message sticks out!

Radio stations are restricted to the four or five DJ’s voices which are probably on 90% of the other commercials; not to mention oftentimes utilize sales representatives as “writers” (who are not qualified to write a good quality radio advertisement).

By hiring an outside supplier such as Best Radio Ads to write, help produce and record your radio commercial you will end up ordering a piece of audio that really makes an impact! Skillfully written, appropriately produced and also professionally voiced.

To place it in perspective, its the difference between poor junk food and a superb gourmet meal. Each are food – just one is going to be remembered and spoke of for weeks and many months to come.

Our crew of premier radio commercial writers, producers and voices really know what works well with regards to building an effective radio commercial! Your message will not merely be noticed, it will in all likelihood push a lot more customers to your organization due to its superior design and audio. Utilize our working experience to your advantage!

Having Best Radio Ads formulate a great sounding radio advertisement is incredibly affordable! An effective radio advertisement will be as minimal as $225 while paid for as part of a production package!

They are high quality adverts that are designed to blow your competition away not to mention bring in additional shoppers to you!

Have a listen to the quality of our examples on our page, and then give us a telephone call and learn how easy it can be to upgrade the audio of your radio advertising campaign and pull in more customers!

Call us direct at (231)468-9972 Today!
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How Much Can It Cost To Advertise On The Radio?

Precisely how much will it really cost to advertise on the radio? What will it take to get the job done? Is marketing on the radio stations effective whatsoever?

The expense to air a radio commercial will vary substantially from station to station.
The price per airing will be based upon a few points:

 

  • Ratings of the station you market on
  • Degree of people to that channel with regard to the populace
  • Time of day your advertisements air
  • Duration of radio advertisement
  • Over-all total scale of marketing campaign

The entire price of a radio campaign is going to be contingent on the quantity of airings in the plan in addition to the rate connected with every airing.

To find this figure, we navigate a strategy direct with the individual radio station(s) which will reach the target customers for our clients. We then create a campaign that will get our clients the most effective “bang for their buck”. Complete price for radio campaign can be as minimal as 1k for beginner strategies in smaller sized and medium-sized places, ranging to as much as tens of thousands of dollars for national or significant marketing efforts in large locations.

Before we begin a marketing campaign we must discover a few things:

  • Who happens to be your current target customers
  • Exactly where is the target customer and exactly what do they pay attention to
  • How often do you need your message to be transmitted
  • When do you want your message transmitted

Right after we have all these essentials laid out, we can figure out precisely what a radio ad campaign would likely cost and just how costly it may be to market on the radio stations.

In the event you want us to check out the price of radio advertising with you, please give us a call direct or send us a private and secure important message through the form below.







 

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Who Sells Great Radio Commercials?

A high quality radio commercial could be the spark that ignites impressive success for just about any business. That radio commercial better be good though! Only because if the radio ad is not good enough, the explosion of growth can never occur. Who Sells Great Radio Commercials??

We do!!

Why not merely have the radio station come up with one “for free”? So your message shines!

Radio stations are restricted to the 2-3 DJ’s voices which might be already on 90% of the other commercials; not to mention in many cases make use of sales representatives as “writers” (who not in a position to create a highly effective radio advertisement).

By using an outside group like Best Radio Ads to write, assemble and record your radio commercial you are developing a piece of audio that truly makes an impact! Properly written, professionally created as well as expertly voiced. To place it in perspective, its the difference between horrible junk food and a delicious gourmet meal. Each are food – only one is likely to be appreciated and talked about for several weeks and months to come.

Our staff of experienced radio commercial writers, producers and voices understand what gets results in terms of building a quality radio commercial! Your message will not merely get noticed, it should very likely attract more customers to your organization due to its powerful design and audio. Employ our expertise to your advantage!

Having Best Radio Ads produce a great sounding radio advertisement is absolutely cost effective!

A professional radio commercial can be as inexpensive as $225 when purchased as part of a production bundle!

These are high quality adverts that are designed to blow your competition away and then bring more shoppers to you!

Take a listen to the quality of our samples on our web-site, then give us a telephone call and discover how uncomplicated it will be to update the audio of your radio marketing campaign and earn more customers!

Call us direct at (231)468-9972 Now!
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How Much Should It Cost To Advertise On The Radio?

Exactly how much can it really cost to advertise on the radio? What will it take to be good? Is advertising on the radio stations efficient? These generally all well thought-out concerns with regard to discussing marketing on the radio.

The expense to air a radio commercial changes quite a bit from station to station.

The price per airing is dependent on a couple things:

  • Rankings of the station you broadcast on
  • Number of people to that station with regard to the populace
  • Time of day your advertisements air
  • Length of radio commercial
  • Complete scale of advertising campaign

As you would guess, higher prices go with the territory of large location and larger rankings. The overall price of a radio campaign is going to be contingent on the volume of airings in the package and the value tied to each and every airing.

To get to this amount, we bargain a plan direct with the individual radio station(s) that will reach the target audience for our clients. We then craft a plan that gets our clients the most effective “bang for their buck”. And the most consistent publicity with a target audience for the budget.

Complete price for radio marketing campaigns can be as affordable as $1,000 for starter plans in more compact and medium-sized metropolitan areas, all the way up up to tens or perhaps hundreds of thousands of dollars for national or significant campaigns in giant cities.

Before we start a marketing campaign we have to identify a couple things:

  1. Who happens to be your target customers
  2. The place where is the target client and exactly what do they listen to
  3. How frequently do you want your message to be broadcast

The moment we have these types of essentials laid out, we are able to determine exactly what a radio advertisement would cost and just how expensive it will be to market on the radio.

If you would like us to check out the price of radio marketing with you, make sure you give us a phone call direct or send us a private and secure message through the form below.







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Who Sells Good Radio Commercials?

A great radio commercial often is the spark that ignites spectacular growth for just about any business. That radio commercial better be great though! Due to the fact if the radio ad is not good enough, the explosion of growth can not occur. Who Sells Good Radio Commercials??

We do!

Why not just have the radio station produce one “for free”?

So your radio commercials stand out!

Radio stations are restricted to the two or three DJ voices which are presently on 85% of the other commercials and then quite often make use of sales people as “writers” (who not qualified to write an ideal radio advertisement).

By hiring an outside firm like Best Radio Ads to write, produce and record the radio commercial you will find yourself receiving a piece of audio that really makes an impact! Appropriately written, technically produced as well as properly voiced. To described it in perspective, it is the distinction between bad junk food and a scrumptious gourmet meal. Each are food – only one will be remembered and brought up for several weeks and months to come.

Our crew of professional radio commercial writers, producers and voices really know what will work in terms of putting together an effective radio commercial! Your message will not merely shine through, it would in all likelihood generate a lot more consumers to your organization due to its powerful design and sound. Harness our practical experience to your own advantage!

Having Best Radio Ads formulate a great sounding radio advertisement is quite economical! A professional radio advertisement could be as low as $225 when paid for as part of a production bundle!

These are top of the line adverts that are designed to blow your competition away… not to mention bring additional clients to you!

Take a listen to the quality of our free samples on our webpage, and then give us a phone call and discover how uncomplicated it truly is to upgrade the audio of your radio ad campaign and bring in more customers!

Contact us direct at (231)468-9972 Today!
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