Running a successful radio advertising campaign doesn’t have to be rocket science.

While it is advisable to have an ad agency such as BestRadioAds.com by your side helping you plan and execute a radio advertising campaign, following some simple principles can also be tremendously helpful.

Radio Advertising Tip 1: Understand that “Cheapest” isn’t always better.

There are plenty of “cheap” radio stations out there. Just like there are plenty of dangerous cheap toys loaded with lead paint and other dangers available for children. Just because they are “cheap” as compared to their “fair price” counterparts, doesn’t mean you’d let your children play with them.

When buying radio time, you should be more concerned about finding a “fair” price on airtime versus simply “the cheapest”.

The cheapest will often times translate into “least desirable” time slots on sparsely listened to stations. Is this really where you want to spend your money? We can help you decipher the difference between a fair price on airtime and “cheap”.

Radio Advertising Tip 2: Make sure your message is on target.

This means having a commercial crafted for you that is designed to intrigue and resonate with your target customer. Writing a successful radio commercial is not the work of an amateur. If you have no experience in writing a radio commercial, you should not attempt it.

Even though it may appear to be an “easy job”, think about it… You wouldn’t let any random person off the street come in and run your business because it “looks easy”.

There is a rhyme and reason to successful commercials.

If you need help with the creation of a radio commercial for help in finding the right stations and airtime, let me know! I would love to help.